The Business of Gamification

Gamification, the science of applying behavior-motivating techniques from social gaming to non-game user experiences, is a powerful business strategy that increases engagement, lifetime user value, and helps brands across content, commerce and the enterprise exceed key business objectives. Using these proven techniques, Badgeville clients experience 25% to over 150% increases in high-value user activities.

We understand that every brand's audience is unique, and provide you with the most flexible, powerful and lightweight software in the industry to define the appropriate program for your community and business goals. Badgeville's powerful Behavior Graph allows you to define user behaviors that you want to track, surface and reward across your website and mobile experiences using our Dynamic Game Engine and Social Fabric.

Increase User Behavior with Game Mechanics
Social rewards create an authentic connection between your brand, your users, and your community. Our team of game designers from Zynga, Playdom, Electronic Arts and Outspark pass on the secrets of increasing engagement and retention to Badgeville customers through groundbreaking products and world-class services.

Lift Engagement with Social Mechanics
"Social" experiences are no longer limited to interactions on Facebook and Twitter. The modern website, regardless of industry and brand, needs social integration in order to stay relevant. Badgeville adds a real-time, relevant and contextual social experience to any web property.

Add to Lifetime User Value
The expression of user loyalty today isn't limited to transactions. Whether you sell products or advertisements, your users and customers define their loyalty by the many touch points they have with your brand outside of a transaction. Our mission is to help businesses increase lifetime user value around these many touch points with a variety of proven engagement techniques.

Gain Insight from Engagement Analytics
Badgeville’s next-generation web analytics provide actionable insights based on the behavior and identity of each user. With our configurable analytics portal, you define which behaviors to track and then use this data to motivate behavior, reward your top participants and create real-time notifications to re-engage lapsed users.