Badgeville Drives Media Revenues with Smart Gamification Programs

If you're in the media & publishing business, you are well aware of the challenges that come from the content business in today's world of content overload. So are we. Badgeville was originally founded and created to help publishers across the web rekindle the concept of reader loyalty, and the profits that go with it.

Badgeville makes it easy to drive reader loyalty and increase retention by rewarding targeted behaviors, such as visiting, reading pages, commenting, and sharing links. With Badgeville, you can drive traffic to high-value ad content such as videos, and motivate your users to watch the full videos-from pre- to post-roll. Badgeville customers with content sites have increased targeted behaviors by a minimum of 30%, with some going as high as 104%.

Additional opportunities abound for digital publishers with Badgeville. Many content sites -- magazines, newspapers, blogs, and more -- choose to offer advertisers access to purchasing sponsored rewards, which require users to perform specific behaviors to "win."

On allkpop.com, the leading English-based Korean Pop magazine, the site owners saw pages read, comments, and link sharing skyrocket during a sponsored reward competition for a limited-edition virtual achievement. YourTango, an online content site with articles featuring love advice, targeting the female audience, also found revenue-generating opportunities in offering advertisers a sponsored reward campaign.

"We've already generated revenue through a sponsored reward program that we launched on the first day Badgeville went live on our site. In the first weeks of adding Badgeville to our site, we also have identified super users to reward that we didn't know existed, and have a much clearer understanding of super user behavior," says Brian Kroski, Chief Digital Officer of YourTango. "We chose Badgeville because we really wanted a rewards program to drive user loyalty that could easily integrate with the rest of our platform and look good in line with our current site visual design, and we didn't want to have to build it ourselves. The Badgeville feature set far exceeded what else is available on the market and was perfect for our needs."

Benefits for Media & Publishing Brands

Increase Traffic and Retention
Looking to increase site traffic, retention, and user generated content? When you use Badgeville to implement a social rewards program, you're able to offer a variety of rewards to make the experience more enriching. You choose what behaviors to target, such as the number of visits, number of pages read, links shared, the number of comments liked, etc., and choose the rewards. Learn more »

Sponsored Reward Opportunities
Sponsored rewards and missions add new revenue generation opportunities for publishers. With sponsored rewards, you can sell a virtual achievement to an advertiser, and offer this reward to your users for completing a sponsored task or mission. Make a profit with Badgeville. Learn more »

Increase User Comments with Easy Commenting Systems Integration
User comments add to the value of a digital media property, and help create a sense of community for the brand. Badgeville easily integrates with popular commenting systems including Echo, Disqus and others. Learn more »

Gain New Insights into Your Reader Behavior
Badgeville provides analytics specific to the targeted behaviors, giving our customers previously unavailable insights into their user-base. These insights can be used to identify and reward top users, track behavior changes, and enable publishers to iterate on site design and test real-time behavior based on these changes. Learn more »