Badgeville for Marketing

Badgeville for Marketing
Perhaps no one is feeling the engagement crisis more than today’s marketer.

Despite massive marketing investments in websites, mobile apps, and social networking channels, 21st century customers hop from site to site and product to product faster than ever before. Efforts to harness them and turn them into customer advocates are falling short. With search, social networks and daily deal sites, the numbers show that chief marketers are fighting for their customers’ time, attention, and loyalty. The result of this engagement crisis: More than 50% of customers are completely inactive in loyalty programs. Marketers need a new way to recognize, influence, and reward valuable behaviors that shape customer advocates who will be both active and loyal for years to come.

62
%
of customers take their business to competitors upon completing a business relationship with a brand.
72
%
of customers never log in to engage with user generated content tools.
16
%
of fans ever see posts from a Facebook brand page.
The Behavior Platform for Marketers
The Behavior Platform empowers marketers to build stickier user experiences for their customers across all their digital investments. Applying game, reputation, and social mechanics similar to those utilized by Facebook and popular social games right on top of their own assets, marketers can drive, influence and reward valuable user behaviors everywhere.

Gartner reports that 40% of Global 1000 businesses will use gamification to transform their business processes by 2014. Marketers remain at the forefront of this innovation, influencing customer behavior and loyalty with these powerful techniques. Whether you manage B2C loyalty, B2B marketing, or user engagement across a content company, gamification can help you exceed your business goals.

Marketers See Real Results with Gamification
Customers of The Behavior Platform have seen engagement surge by 50% or more across their digital assets, increasing repeat visits, conversions, and overall customer loyalty — often at a much lower cost than traditional loyalty and advocacy programs.
50
%
Average increase in engagement and online customer activities
30
%
Improvement in customer retention and repeat visits
30
%
Faster sales cycle
20
%
Spikes in conversions and online purchases