Users, Customers Reach Health & Fitness Goals with Game Mechanics

The health & fitness industry, ranging from weight loss companies to medical insurers, seeks to help people get healthy, all while increasing revenues. Badgeville's social game mechanics provide a fun, motivational layer to any program with a goal of promoting a healthy lifestyle.

Badgeville Healthy & Fitness customer The Active Network offers an interactive training program complete with a marathon preparation workout schedule on Trainer.Active.com. To drive traffic, retention, and help its users stick with their goals, Active added a Badgeville social rewards program to the site experience. Active rewards for behaviors such as logging workouts, connecting with Facebook, and giving "high fives" to other members on the site. Active implemented Badgeville on their Trainer site in a matter of weeks.

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Benefits for Health & Fitness Brands

Increase Healthy Behavior Based on Your Business Goals

What do you want your users/customers to do? For many Health & Fitness companies, the two primary goals are driving healthy behavior and increasing revenues. It's proven that small incentives can drive big change in behavior. By rewarding users for interacting with your web experience, you help them stick to training, diet, and other health plans. Also, by identifying the behaviors that tie directly with revenue, you can determine which behaviors you should be focusing on driving, and work with our team of expert producers to design a gamification program with these behaviors in mind.

Gain Viral Marketing Visability of your Site and Brand

When your users earn a reward, they'll instantly be prompted to share that reward into Facebook and Twitter. On most customer sites, over 30% of rewards are shared into the user's social graph. Fitness & Health customers often see even higher rates of sharing, as people committed to a health routine are often proud of their accomplishments and affiliation with the health brand. This drives more traffic to that brand's site, and growth in all key business objectives.

Easily Integrate Badgeville into your Existing Web & Mobile Experience

Badgeville is easy to integrate and can be up and running very quickly. It's also completely skinnable, so that it will match the look and feel of any site, from music artists' sites to television interactive experiences to transmedia storytelling. Learn more »

Obtain Behavior Analytics to Gain Insight into Your User Audience

Discover and track your top users, including top readers, top commenters, top sharers and more. With Badgeville's Engagement Analytics, you can monitor and reward user behavior and target lapsed shoppers with automated re-engagement campaigns. Learn more »