Whether it’s getting your customers to share on Facebook or publish user generated content, driving customer behavior requires a careful understanding of what motivates them to participate, and come back. The Behavior Platform helps marketing teams by helping them identify, measure and reward user behaviors across their digital touchpoints. With Badgeville’s game, reputation and social mechanics, you can drive stickier user experiences that boost user retention and increases conversions.
CRM applications provide powerful functions to manage customer interactions and automate key processes in sales and marketing. But a bland user experience and lack of recognition for performing key activities has caused user adoption and business value to suffer. The Behavior helps companies measure and identify everyday user behaviors that drives a successful CRM deployment, and rewards for users in real time.
Online community software provides powerful capabilities to connect customers, employees and partners -- in one place. But despite the rich feature set to share information and expertise, nearly 72% of online communities go under-utilized. The Behavior Platform helps communities reward users for their participation, encouraging more overall user activity, retention, and conversions. Badgeville features pre-built integrations to community-based platforms like Jive, and has seen an average 50% increase in user engagement and 30% spike in retention.
Companies have spent billions on talent & learning management software, aimed at onboarding, corporate training and learning. But a busy day and a bland user experience hasn't done much to harness users attention -- with these systems often seeing as low as 50 percent utilization rates. The Behavior Platform empowers HR teams to build a stickier, more engaging user experience on top of their HR and learning management investments -- driving desired employee behaviors across their ecosystems with effective, but low-cost, rewards.
Companies have made massive investments in applications to increase knowledge sharing, expertise location and overall employee collaboration. Despite these apps promise to transform the way we work, only 12% of them receive meaningful adoption from end users. As a result, companies have thousands of users who haven’t yet tapped the power of platforms like Jive, Yammer, IBM Connections and Microsoft SharePoint. The Behavior Platform helps companies build integrations with these systems that encourages and motivates collaborative behavior, helping companies realize the promise of social collaboration within their enterprises.
Whether you leverage open source tools like Drupal or proprietary content management systems for you websites, Badgeville can increase user generated content tools by as much as 500%. With pre-built integrations to some of the world’s most commonly used CMS systems, Badgeville can drive more posts, comments, tags, and whatever content-based behavior matters to your users.
Your customers and employees spend more time with their mobile devices than ever before. Your engagement programs should follow them there. Badgeville’s mobile SDK allows you to easily embed game, reputation and social mechanics into your top mobile apps, driving better user engagement and stickiness.