As your business evolves, the way you engage your customers and employees must evolve, too. Badgeville’s Behavior Analytics empower you to measure how well users interact with your critical websites and applications, giving you the insight necessary to design better game, reputation and social mechanics that foster longterm engagement across your digital ecosystem.
Inside The Behavior Platform, you can access a Built-In Dashboard that measures user growth, retention, and key behaviors tied to specific products, campaigns, and business processes. You can also export this behavior data to other systems -- such as your CRM system, Business Intelligence tools and data warehouse -- to help you deliver a more relevant user experience to your customers and employees.
Badgeville’s Behavior Analytics also integrate with your traditional analytics tools, helping you match key metrics such as conversions and time on site to the valuable behaviors users perform in real-time. Badgeville features integrations to Adobe’s Sitecatalyst (formerly Omniture) and Google Analytics.
Key Features for Badgeville’s Behavior Analytics
User Growth
See how effective your program is at influencing both new and old users on your site or app, their varying levels of participation, and what types of rewards they’re unlocking as a result of their engagement. You can measure the total amount of unique users who have logged into your site or application to date, or the ones that have been particularly active in a specific data range.
Engagement
Gain a granular view into the type of high-value behaviors that are driving engagement across your website, mobile and enterprise applications. Some metrics measured under the Engagement module include:
Total Behaviors, Segmented by Type
What is the overall list of behaviors that matter to your community or user base, and what is the total volume in which they’re being performed?
Activities Per User Distribution
Which activities are your users performing the most? And likewise, which ones are the most dynamic? You might have “reading” as a top activity, but that requires less effort than, say, commenting or writing a review.
Visit frequency. How often are people logging in to engage with your site or app, and how much time of their day, week, month or year are they spending there to interact with your products, or to perform key business processes in your business app?
Retention
A vital goal of your engagement program is to improve the overall stickiness of your sites or apps -- thus generating the customer loyalty and employee performance you need to make your digital touchpoints successful. Badgeville’s Behavior Analytics helps you measure key return and retention rates, helping you assess the stickiness of your user experience.
