Engagement Analytics: Behavior Metrics Matter

Social game metrics provide deep insight into the behaviors of a user community based on identity and segment. Typical measurements include churn (turnover rate), cohort tracking to analyze retention, daily active users, daily active users to monthly user ratio, engagement time, entry events, exit events, K Factor (virality), retention, and more. Badgeville's analytics provide industry-leading insight into your user audience based on behavior and identity.

When you have access to these social game metrics, you can iterate and measure behavior on your site, ultimately making your site as compelling as a social game, driving short-term retention and long-term user loyalty.

Your Community Health Barometer

What are the top five behaviors you want to drive on your current web experience? Do you have insight into which of your users are doing those behaviors, how often they are doing them, and what trends exist based on the users who are performing behaviors that align with your business objectives?

If you answered "no," you may be missing out on the opportunity to measure these behaviors and create programs to increase these metrics. Badgeville's Dynamic Game Engine makes it easy for you to set up the behaviors you want to track, add qualifiers, and view the real-time behavior metrics in our customer management portal. There, you can identify which behaviors are healthy, and which you need to focus on improving. You can also use these metrics to gain insight into your top user identities, based on the behaviors that matter to your business.

Tracking & Optimizing Your Rewards Experience

These social game metrics also allow you to track and tune your Badgeville rewards experience. Customers have access to a real-time report of how their rewards and incentives are performing. Our producers help adjust and optimize the gamification program for each customer based on these quantified results.