Press

  • 11/06/2011   Badgeville looks beyond gamification, launches a behavior platform
    "Badgeville has been synonymous with gamification, the idea of incorporating game mechanics to motivate employees and consumers to do specific tasks. But the company says it's not stopping with gamification; it sees a future in shaping behavior through a combination of game mechanics, private ...
  • 11/03/2011   Samsung Launches the Industry's First Gamified Corporate Website
    "Samsung Electronics America today announced the launch of Samsung Nation, its first social loyalty program. Available on the Samsung U.S. website, the program rewards consumers by enhancing their online experience with Samsung."
  • 11/03/2011   ShopWithYourFriends Gamifies their Social Shopping Portal for Fashion with Janrain and Launches in the US
    "SWYF.com, the unique real-time social shopping portal for fashion, added social login and game mechanics and launched in the US in their mission to become world's most innovative fashion community"
  • 10/20/2011   How to create loyal Millennials for your brand
    "Loyalty programs don't need to be about a discount," said Mark Johnson, CEO, Loyalty 360. "[The programs] need to create a behavioral change. Look at programs like Badgeville, gamification is creating that change. Loyalty is about engagement and we are seeing more program interest from these ...
  • 10/16/2011   Inside the Gamification Gold Rush
    "Gilt's secret sauce is to make consumers feel like they are "almost winning," says Kris Duggan, CEO of Badgeville, a company that provides game mechanics to clients such as Bluefly, Universal Music Group, Beat the GMAT and Deloitte. The key, according to Duggan, is to influence behavior, not ...
  • 10/09/2011   Latest Game Theory: Mixing Work and Play
    "Some companies build their own games in-house. Others rely on outside firms such as Menlo Park, Calif.-based Badgeville Inc. to "gamify" various business processes including employee training."
  • 10/05/2011   Gamification: 75% Psychology, 25% Technology
    "I think it's probably more like 75% to 25%, psychology to technology," Zichermann said. Although the psychology is important to application design, applications are also becoming easier to deliver because of the availability of technologies like the Facebook social graph and enterprise ...
  • 09/28/2011   Our 5 Favorite Startups at TechCrunch Disrupt
    "Badgeville wants to bring the badge concept popularized by Foursquare and other location-based startups to any online publisher..."
  • 09/26/2011   What's Outside Facebook is Inside Now
    "BadgeVille’s introduction of its Social Fabric technology, which inserts a customizable social layer into a website, made me realize that any and every media site could be an interests-based social network."
  • 09/11/2011   Social Fabric Takes Badgeville Beyond Gamification
    "Badgeville is a gamification company out to change the rules of the game of social media. The Social Fabric product Badgeville announced Monday goes beyond gamification--the addition of game-like social widgets to websites to track, rank, and reward active users--to add a range of social ...