Press

  • 05/10/2013   Why Gamification Is Not Going Away
    Call it what you will, but “gamification” is here to stay, namely because it’s more people than technology. More strategy than platform.
  • 05/07/2013   Firms Try ‘Gamification’ to Boost Sales
    Retail rewards and discounts provided relief for some shoppers during the economic downturn, but now non-retail corporations are using similar strategies to appeal to customers. Companies in the electronics, media and food industries have been incorporating rewards, contests and prizes to ...
  • 05/03/2013   High stakes: they’re games only in name
    Gamification: It’s a classic Silicon Valley misnomer.The emerging industry, which promises to increase worker productivity by scoring employees’ performance in real time, has little in common with Angry Birds or Farmville. It’s really all about wringing better work from people based on their ...
  • 05/03/2013   Business Insanity Talk Radio Show #225
    Small businesses, like their enterprise and mid-size counterparts, can take advantage of gamification to build modern customer loyalty and increase employee productivity, says Badgeville founder Kris Duggan. (interview begins at 35:55)
  • 04/30/2013   Badgeville founder takes 'gamification' off the vocabulary list
    One of the gamification industry's biggest players thinks it’s just about time for new vocabulary. "It will have to be renamed," said Kris Duggan, founder of gamification startup Badgville. "It is a loaded word." Duggan encourages Badgeville employees to use terms like “behavior management,” ...
  • 04/29/2013   Is there value in enterprise gamification?
    These case studies examine how businesses can benefit from using gamification to improve employee performance and to increase external community engagement and use.
  • 04/18/2013   Restaurant.com Bakes Gamification Into Its Loyalty Strategy
    Restaurant.com is considered by many to be the original online dining deal site, paving the way for a new genre of e-commerce that only recently has reached maturity. They have taken a close look at how they can customize their loyalty program to increase both customer acquisition and repeat ...
  • 04/15/2013   Using Gamification To Drive Partner Loyalty And Sales
    An increasing number of organizations are recognizing the value of gamification in driving customer and employee engagement. In fact, research from Gartner has indicated that by 2015, 70% of Global 2000 organizations will use gamification in some way. Vendors, brands and manufacturers can ...
  • 04/12/2013   Marketers Get Their Game On
    Psychology and linguistics have always been good backgrounds for people contemplating careers as marketing leaders. Studying customers' needs and behaviors or better understanding the subtleties of communication were important ways of understanding and meeting demand...It seems like ...
  • 04/12/2013   Gamification firms bring video-game tricks into business
    Gamification of software is proving to be serious business. [Note: subscription required]