Samsung, a global leader in technology and consumer electronics, selected Badgeville to power Samsung Nation, a social loyalty program for their customer community. Samsung Nation members can earn points, unlock badges, and be featured on a leaderboard as they engage in various activities across the site, such as watching videos, commenting on articles, leaving reviews, sharing products, and participating in user-generated Q&As on Samsung's US website. The program encorages and rewards interaction on the site regardless of user sentiment.