Did you know marketers spend more than $8.9B yearly on marketing analytics?1 And with good reason: the battle for online commerce gets hotter and hotter, and understanding customer motivations and behaviors is crucial. Yet while traditional analytics helps marketers understand customer paths to conversion but often fails to make data actionable. 54% of marketing analytics professionals are challenged by managing and integrating data from a variety of sources. Nearly 40% can’t interpret results from their analytics, making it hard to make concrete attributions and take action on new opportunities.2
With only moments to capture customers’ attention, marketers need the tools to tell a story about how individual users interact with their companies’ digital touchpoints and the ability to design for the interactions they want to drive. A more comprehensive view of the most engaged users helps tailor products, content and services to customer needs. Badgeville for Adobe Marketing Cloud provides a more comprehensive view of a company’s most engaged customers by marrying Badgeville’s Behavior Data and Game Mechanics with Adobe SiteCatalyst’s marketing metrics.
The Behavior Platform by Badgeville provides crucial context for how individual customers actually engage with digital properties, measuring the key behaviors customers perform that drive business objectives. With it marketers are able to design empirically engaging user experiences using a suite of robust tools that include motivational Game Mechanics, cross-platform Reputation Mechanics, and contextual Social Mechanics, integrated right into Adobe Test&Target.
Enlightened with actionable insights, marketers can double customer engagement across their entire portfolio of digital touchpoints, creating more customers and loyal brand advocates.
With Badgeville for Adobe Marketing Cloud, Your Organization Can Unlock These Benefits:
Actionable Insights. With more comprehensive, higher quality customer data, marketers can make more insightful decisions about how to engage customers — improving acquisition, retention and conversions.
A Unified View for Managing Engagement. By creating a seamless integration between Badgeville Behavior Data with Adobe Marketing Cloud, empower your marketing teams with the tools they need to drive engagement and grow revenues.
The Keys to Turn Engagement Into Conversion. As customer engagement grows with carefully designed game, reputation and social mechanics, see conversions rise and churn fall.
1http://yourbusiness.azcentral.com/average-marketing-advertising-budget-company-7640.html; http://finance.fortune.cnn.com/2012/05/07/500-intro/; http://www.cmosurvey.org/blog/spending-on-marketing-analytics/