12/7/2011 | While Free Shipping Drives Record Online Holiday Sales FreeShipping.net Offers Consumers Even More with the Launch of its Interactive, Gamified, Social Couponing Website
FreeShipping.net gives users a free, entertaining, interactive and easy to navigate coupon site that saves users money in a fun and social platform. FreeShipping.net introduces social, competitive and entertaining features to the Coupon and Promo Code world.

11/30/2011 | Forbes Names Badgeville One of America's Most Promising Companies
Badgeville, the behavior platform, today was honored as one of Forbes' Most Promising Companies of 2011. Just over a year old, Badgeville has quickly become synonymous with gamification, reputation, and social networking programs for the Fortune 1000 and the most innovative companies around the globe. Customers of Badgeville include Samsung, Universal Music, PayPal's X.Commerce, Deloitte, NBC, CA Technologies, JillianMichaels.com, The Active Network, and more, across retail, enterprise, health & fitness, media, and online communities.

11/29/2011 | 10 Hot Startup Sectors for New Business Ideas in 2012 (Trend #7, Gamification)
Studies from research firms including M2 and Gartner reveal that by 2015, U.S. companies will spend approximately $1.6 billion on gamification products and services; and more than 50 percent of the biggest companies worldwide plan to gamify their innovation processes.

11/14/2011 | Customers Act, Businesses Respond
Behavioral targeting is a marketer's dream, but some consumers' nightmare. The slick and-to some customers-Big Brother-like marketing technique is rapidly becoming commonplace among marketers. The practice leverages information collected from individuals' Web-browsing behaviors, customer preferences, and buying histories, and then, based on this data, serves up advertising and messaging across a number of customer-facing channels.

11/9/2011 | Yammer Launches Facebook-Like Scrolling Ticker
"We are proud to partner with Yammer in bringing modern, social experiences to the world's leading enterprises. Behavior management, gamification, and reputation programs work best when they are deployed in a social environment. By publishing the rewards received from our Behavior Platform to the Yammer Ticker, our mutual customers will experience significant growth in the key metrics that define employee collaboration and success." -- Kris Duggan, CEO, Badgeville

11/8/2011 | Samsung Among the First to Innovate with Badgeville's Behavior Platform
"Last week, Samsung was among the first to announce integration of Badgeville's new behavior platform in Samsung Nation. Samsung has put their weight behind the rollout. Rather than gamify one marketing campaign or a single product site, the company brought gamification into the forefront and integrated the new features throughout the US corporate site."

11/7/2011 | Badgeville Takes Cue From Facebook With 'Behavior Graph'
"The gamification company Badgeville is busily turning itself into more than a gamification company, pursing an all-encompassing social platform play to rival Facebook's."

11/7/2011 | Badgeville Launches Gamification For The Workplace
"Badgeville has today announced the launch of their new product for enterprise: that is that the gamification of practices within an organisation which sees employees rewarded with points and badges in return for completing social activities, such as watching training videos, sharing content among other employees or contributing to the company blog."

11/7/2011 | Badgeville looks beyond gamification, launches a behavior platform
"Badgeville has been synonymous with gamification, the idea of incorporating game mechanics to motivate employees and consumers to do specific tasks. But the company says it's not stopping with gamification; it sees a future in shaping behavior through a combination of game mechanics, private social networks and reputation and rank."

11/7/2011 | Badgeville Eyes Fortune 1000 Facebook Brand Pages
"Badgeville is aiming higher with its social gaming technology, looking to bring its badges and widgets to Fortune 1000 companies with Monday's launch of Behavior Platform."

11/4/2011 | ShopWithYourFriends Gamifies their Social Shopping Portal for Fashion with Janrain and Launches in the US
SWYF.com, the unique real-time social shopping portal for fashion, added social login and game mechanics and launched in the US in their mission to become world's most innovative fashion community

11/4/2011 | Samsung Launches the Industry's First Gamified Corporate Website
Samsung Electronics America today announced the launch of Samsung Nation, its first social loyalty program. Available on the Samsung U.S. website, the program rewards consumers by enhancing their online experience with Samsung.

10/21/2011 | How to create loyal Millennials for your brand
"Loyalty programs don't need to be about a discount," said Mark Johnson, CEO, Loyalty 360. "[The programs] need to create a behavioral change. Look at programs like Badgeville, gamification is creating that change. Loyalty is about engagement and we are seeing more program interest from these younger consumers."

10/17/2011 | Inside the Gamification Gold Rush
Gilt's secret sauce is to make consumers feel like they are "almost winning," says Kris Duggan, CEO of Badgeville, a company that provides game mechanics to clients such as Bluefly, Universal Music Group, Beat the GMAT and Deloitte. The key, according to Duggan, is to influence behavior, not to simply make a game sporting a client's brand.

10/10/2011 | Latest Game Theory: Mixing Work and Play
Some companies build their own games in-house. Others rely on outside firms such as Menlo Park, Calif.-based Badgeville Inc. to "gamify" various business processes including employee training.

10/06/2011 | Gamification: 75% Psychology, 25% Technology
"I think it's probably more like 75% to 25%, psychology to technology," Zichermann said. Although the psychology is important to application design, applications are also becoming easier to deliver because of the availability of technologies like the Facebook social graph and enterprise social networks as the means of spreading recognition for online achievement, he said. Also, application designers can build on gamification platforms from startups like Badgeville.

9/27/2011 | What's Outside Facebook is Inside Now
BadgeVille’s introduction of its Social Fabric technology, which inserts a customizable social layer into a website, made me realize that any and every media site could be an interests-based social network.

9/12/2011 | Badgeville turns any website into a social network
Gamification start-up Badgeville is celebrating its one-year anniversary with an ambitious new effort that looks to build a social network out of any website. Badgeville's Social Fabric technology allows a website to quickly add a host of real-time social features that charts user behavior, updates users on their on-site activities and allows people to follow any piece of content or fellow users.

9/12/2011 | On Its One-Year Anniversary, Badgeville Launches A New Product Called Social Fabric
It's been a year since social rewards and analytics company, Badgeville took home the prize for Audience Choice Winner at TechCrunch Disrupt 2010. When Badgeville started, he says, it had 4 people, $300,000 in seed funding and 10 beta customers. Now it has 35 full-time employees, has raised $15 million in capital and has 85 paying customers, including big names like NBC, Discovery and Universal Music. It's also pulling in 5 to 10 million in sales, notes Duggan. Not bad for just one year in.

9/12/2011 | Badgeville's Social Fabric Gives Any Website a Facebook-Style News Feed
Through Social Fabric, Badgeville lets websites integrate of the most engaging mechanics used by Facebook to drive more page views, conversions, and time-on-site. With more flexibility for data collection and display, Badgeville is now a competitor as well a complement to some of Facebook's social plugins.

9/12/2011 | Badgeville adds social fabric analysis to its gamification suite
Gamification company Badgeville has made a big splash in the past year by helping web sites better engage visitors through game-like features such as leaderboards and badges. Now it is taking a step further and adding behavioral analysis to help its clients better understand their users.

9/12/2011 | Social Fabric Takes Badgeville Beyond Gamification
Badgeville is a gamification company out to change the rules of the game of social media. The Social Fabric product Badgeville announced Monday goes beyond gamification--the addition of game-like social widgets to websites to track, rank, and reward active users--to add a range of social media attributes to any website. CEO Kris Duggan said he doesn't care whether you call the new product gamification or not.

9/12/2011 | Badgeville Knits Mini Social Networks With Social Fabrics
Exactly a year after it was founded and right before the Gamification Summit hits NYC, Badgeville has introduced tools to turn any publisher's site into a mini social network. Pretty much with the turn of a switch, a brand can transform its user community and its actions on-site into Facebook-lite - an interactive social and consumer experience.

8/24/2011 | Gamification, Gamified - Terms that Daily Dealers in the Know Need to Know
Industry-leading brands across eCommerce, Media & Entertainment, Education, Health & Fitness, Enterprise and more turn to Badgeville to help drive user engagement and lifetime user value. The Badgeville Platform makes it easy to reward any behavior with any reward.

7/15/2011 | Google News badges track what you read, are sharable and social
The badges bring a bit of social gaming into news reading -- a tactic used by a number of other news sites over the last few years, as well as startups such as Badgeville.

7/15/2011 | Badgeville Ups Its Game
...it's patent-pending Dynamic Game Engine and Widget Studio give businesses and marketers technology that increases consumer engagement and loyalty through configurable, real-time, social rewards and analytics.

7/15/2011 | BrainYard News Briefs: Yammer and Badgeville
Badgeville provides a social gaming engine, along with widgets that can be embedded in any website to show social status and opportunities to compete. The idea behind gamification is that any business that values a strong online community can benefit from working more like a game, with recognition and rankings for participants. read more »

7/13/2011 | Startup Idols one year later: Badgeville gets funded
Twelve months is a long time in the startup world. Some newbie tech companies quickly gain traction, and others -- your Colors of the world -- hit a wall, despite a talented team and coffers of money. Badgeville, a Menlo Park-based gamification startup that debuted during last year's Startup Idol competition at Fortune's Brainstorm Tech conference, falls into the former category. With 75 clients including Interscope Recods, Bluefly (BFLY), and Samsung already in tow, Badgeville just raised $12 million during its Series B round of funding led by Norwest Venture Partners. The company also added Norwest Partner Tim Chang to its board and new staff hires, including former Zynga and Playdom game designer, Tony Ventrice, who worked on Zynga poker and former American Express (AXP) senior manager Havy Nguyen. read more »

7/13/2011 | Badgeville raises $12M to lead the way in gamification
With its Dynamic Game Engine and Widget Studio, Badgeville makes it easy for companies to increase customer loyalty and engagement in a way that can easily be measured. Badgeville lets its customers shower their users with social rewards and achievements, and it typically improves key user-driven objectives such as retention by 30 percent, Duggan said. The company recently launched version 2.0 of its engine platform. read more »

7/13/2011 | Badgeville Awarded $12 Million in Fresh Capital
Menlo Park, Calif.-based Badgeville, which is building loyalty programs for everything from media companies to e-commerce and enterprises, has raised $12 million in additional capital to ramp up its business. As the name indicates, the company is playing around in the gamification space, helping companies increase loyalty and drive engagement through the use of social rewards and analytics. The round was led by Norwest Venture Partners and El Dorado Ventures with participation from existing investors Trinity Ventures and Webb Investment Network. In total, the company has raised $15 million. read more »

7/13/2011 | Badgeville raises $12M for gamification platform
When I spoke with Badgeville CEO Kris Duggan in May, the company was gearing up for the launch of its Dynamic Game Engine and Widget Studio, which Dugan says have been a huge success. At that time, Badgeville had roughly 50 customers and had just completed a seven-figure first quarter. Just a few weeks after that conversation, Badgeville now has over 75 customers and has seen another seven-figure quarter with 40% growth. read more »

7/13/2011 | Social loyalty company Badgeville raises $12M
"This investment comes at the heels of two consecutive seven-figure sales quarters, and 40 percent quarter-over-quarter growth," said Badgeville CEO Kris Duggan. "We plan to use the new funding to continue to build out our team and to rapidly scale to meet broad market demand for social loyalty, behavior analytics, and smart gamification." read more »

7/12/2011 | Badgeville Raises $12 Million, Celebrates With An Infographic
Badgeville provides game mechanics to websites, giving incentives to users to interact more with those sites. They have 75 announced paying customers, seven figure quarterly revenue and are growing that revenue at 40% quarter over quarter. Customers pay a yearly fee for the service. Customers include Discovery Communications, NBC, Bluefly.com, Interscope Records, Major League Gaming, LiveMocha, The Active Network, and Deloitte Digital.read more »

6/2/2011 | Badgeville launches Dynamic Game Engine and Widget Studio
Badgeville won the Audience Choice Award when it launched at the Tech Crunch Disrupt last September and the demand for their social reward system has gone nowhere but up. Industry leading brands like Island Def Jam (Universal Music), The Active Network, Bluefly.com and more have signed on with Badgeville to harness the viral power of gamification to help reach user-driven objectives, turning it into profit.read more »

6/1/2011 | Badgeville Targets Loyalty with New Gamification Product
Badgeville, which now has 25 employees, is not just about gamification but building loyalty with consumers, Duggan says. read more »

5/31/2011 | Badgeville: Gamification 2.0
Badgeville, the gamification technology startup, is on track to book as much as $10 million in sales for 2011, its first full year in business, according to CEO Kris Duggan. The company has attracted a customer base of 60 clients across a broad swath of industries — from retail website Bluefly, which uses Badgveille to create shopping incentives, to accounting and consulting stalwart Deloitte and Touche, which uses Badgeville widgets internally to drive employee performance. read more »

5/31/2011 | Badgeville returns with enhanced gamification platform
Launching at TechCrunch's fall Disrupt conference, gamification and customer loyalty platform Badgeville was a finalist in the Startup Battlefield and won the Audience Choice Award... read more »

5/31/2011 | Badgeville Introduces Social Gaming Engine, Widgets
Badges and virtual rewards for participation and achievement are increasingly common on social websites, and a startup has launched tools that it says it will make it easier to add those features to any website. read more »

5/31/2011 | Badgeville: Gamification 2.0
Badgeville is launching its Dynamic Game Engine today, which according to the social loyalty platform startup, is the most sophisticated gamification technology available... read more »

5/31/2011 | Badgeville gamifies business
Social loyalty platform Badgeville, which has raised just under $3 million from Trinity Ventures and angel investors, announced Tuesday the launch of two new products: its patent-pending Dynamic Game Engine, which is a flexible platform that allows brands to integrate advanced game mechanics and reward combinations into any Web property; and the Widget Studio, which allows brands to add social rewards such as a leaderboard or virtual achievements into their websites. read more »

5/31/2011 | Badgeville amplifies gamification with version 2.0
Badgeville, which helps companies gamify their web sites, is launching version 2.0 of its social loyalty program today. The beefed-up program includes a dynamic game engine and widget studio. Both are aimed at making it easy for companies to make their web sites more game-like and consumers more loyal. The new version works across a company's web site, mobile, and digital presence. The announcement shows that the young gamification industry is getting more sophisticated at helping brands hang on to their consumers and is ready to move on to the next level. read more »

5/25/2011 | Five New Tools to Help You Add a Game to Your Website
Few activities are more engaging than a well-designed game. By their nature, games encourage and facilitate exploration of virtual space and reward players when they perform tasks, achieve goals or acquire skills. When you think about it, this is precisely what your business needs to do for your customers. read more »

3/30/2011 | Badgeville Helps 50 More Websites Gain Facebook Likes and Engagement
While Facebook's social plugins including the Like button, Comments Box, and Recommendations create distribution channels and let users see what their friends are doing, but they don't allow sites to structure behavior to further their own goals. With immense competition in many areas of web publishing, and brands experimenting with whatever might bring them more Facebook fans, turning even a fraction of visitors into evangelists can make Badgeville worth testing. read more »

3/10/2011 | Badgeville Gamifies Loyalty
For companies that already have loyalty programs in place, Badgeville doesn't require the replacement of points systems, but rather acts as a social layer to make their current points strategy more social. By adding achievements, milestones, awards, merits, and accomplishments, those can further drive behavior. read more »

3/10/2011 | Bluefly Adds Badgeveille to Make Shopping More Like Games
Bluefly, a small publicly held online clothing retailer, is experimenting with adding game mechanics to its site to reward shoppers who watch videos, create wishlists, write reviews or read blog posts. To do so, New York-bassed Bluefly partnered with Menlo Park-based Badgeville, which is focused on bringing game mechanics to retail, entertainment, media and other categories... read more »

3/10/2011 | Online Fashion Retailer Bluefly Tries On Social Gaming
Online designer fashion retailer Bluefly has partnered with social rewards startup Badgeville to add social gaming into its website experience. Bluefly will be rewarding customers for onsite shopping behaviors including watching videos, reading blog posts, writing reviews or creating wishlists. The idea is to turn shoppers into Bluefly-engaged fashion gamers. read more »

1/24/2011 | Online game-based marketing can be big business
Startups like Badgeville help companies woo loyal customers. Concerns that the market has become saturated with games are overstated, Duggan said. 'Consumers are going to demand that they can engage with these brands on a very explicit basis. That just becomes an expectation of the generation that's growing up using Facebook. That entire environment is about sharing things. read more »

1/10/2011 | Badgeville's gamification rewards snare dozens of customers
Badgeville creates reward systems that make web sites more engaging for users. Since unveiling its business in October, the company has rounded up 25 well-known customers, who have a combined 2 billion monthly page views... read more »

1/19/2011 | "Gamification": A Growing Business to Invigorate Stale Websites
Video game designers have spent the last few decades perfecting the art of making their products addictive. Now traditional companies are building loyalty for their websites using so-called gamification techniques. Tactics such as leader boards, which encourage users to compete against one another for points, are becoming common across the Web. read more »

12/31/2011 | Four Directions Enterprise Tech Will Take in 2011
Industries like health care, media and retail are already toying with game dynamics—awarding active employees or customers with virtual badges, for example. And startups with quirky names like... Badgeville... are rushing in to power the enterprise market's appetite for game mechanics... read more »

12/31/2010 | 5 Predictions for Startups in 2011: #3 Website Communities Will Dominate the Digital Experience
The rise of the social web has led to brands and businesses emphasizing Facebook, Twitter, Foursquare, YouTube and their social presence over their own website. Social will remain a top priority in 2011, but there will be a website renaissance that focuses on bringing the community back to the site [with compananies like] Badgeville working on solutions for the website-as-community concept.. read more »

12/15/2010 | Clothes Site Moxsie Lures Future Employees With Foursquare-Style System
Video game designers have spent the last few decades perfecting the art of making their products addictive. Now traditional companies are building loyalty for their websites using so-called gamification techniques. Tactics such as leader boards, which encourage users to compete against one another for points, are becoming common across the Web. read more »

12/15/2010 | Indie fashion retailer Moxsie partners with Badgeville to combine social, commerce, and gaming
Feedback from this community is now an integral part in driving purchasing decisions by Moxsie’s buyers. Influence at the ground level by large group of prospective customers that double as “virtual buyers”, the result is a huge potential increase of follow through purchases down the road, yielding a higher ROI from marketing campaign initiatives... read more »

12/15/2010 | Moxsie Gets a Badgeville Game, Even Fashion Buying is Crowdsourced
Now that Moxsie has partnered with Badgeville, a white label social loyalty, rewards, and analytics platform, the retailers have made a game of keeping their shoppers involved in the selection process. Each time the customers participate in a buyer chat, they earn points... read more »

12/15/2010 | Indie Fashion Website Rewards You For Having Taste
Moxsie is a community-driven, online shop that crowdsources design input from its users. Today the site is unveiling a partnership with Badgeville, a white-label social rewards and analytics company, to create custom social rewards to stir up even more participation among the Moxsie community... read more »

12/16/2010 | Indie Retailer Moxsie Lets Twitter Fans Be the Buyer
Participating in the #buyerchat nets the public badges, which can be transferred into titles, and then siphoned into very real world benefits, as well as a site-wide, bragging-friendly leaderboard of badge holders... read more »

12/15/2010 | Moxsie, a foxy fashion startup announces a partnership with Badgeville
Today Moxsie announced a partnership with white-label game company, Badgeville, to create custom Facebook badges for their innovative #BuyerChat events. #BuyerChats are live on UStream and Twitter featuring apparel or accessories that let followers act like virtual buyers who can provide real-time, social feedback to designers... read more »

12/10/2010 | VCs look to level up with "gamification" Investments
“Leading the vanguard for companies that believe in gamification everywhere is recent TechCrunch Disrupt audience award winner Badgeville. The six-month-old startup’s CEO, Kris Duggan recently revealed a stellar lineup of investors... read more »

11/22/2010 | Badgeville Investors Now Betting $2.5 Million That You'll Want to Check In To Websites
TechCrunch Disrupt Audience Choice winner Badgeville announces a $2.5 million Series A round today in order to apply its badge-based game mechanics across the web. Investors in the round include eBay COO Maynard Webb, Palantir founder Joe Lonsdale, Pejman Nozad and Zain Khan from Felix Investments and senior executives from Paypal, Chegg, Shopping.com, Drugstore.com and Warner Music...read more »

11/22/2010 | Behind the Badge System The Next Web Uses -- Plus They Get Funded
Badgeville is a badge system for web publishers. What the heck is that? Well, it’s a way for publishers, like TheNextWeb.com, to reward their users for participating on their site. Here I learn more about the gamification system they are building... read more »

11/10/2010 | The 16 Startups Competing at LeWeb '10
“We’re now less than a month away from LeWeb ’10, the giant tech conference in Paris, France put on each year by Geraldine and Loic Le Meur. This year’s agenda features a whole lot of TechCrunch... read more »

10/30/2010 | Get ready for the decade of gamification
Badgeville has identified 40 types of behavior that can be influenced through game mechanics... they generally fall into three large categories: personal achievement, group motivation, and contextual communications... read more »

10/29/2010 | Badgeville CEO Kris Duggan on Loyalty, Game Mechanics, and Launching at TechCrunch Disrupt
Once [your visitors are] at the site, how do you keep them around and coming back? Adding social reward mechanisms to a site provides a quick and easy way to increase engagement in line with any web manager's business metrics... read more »

10/14/2010 | Badgeville Gives Publishers Trendy, Plug-and-Play Game Mechanics
Genius Idea: ...game mechanics encourage repeat behavior, inspire user engagement and reward loyalty. Badgeville was built to be a plug-and-play solution for publishers wishing to add these social rewards to their services without the heavy lifting... read more »

10/14/2010 | Badges? We might need some stinkin' badges! Badgeville tries to bring a little gameplay to the news
Now, as at many newspapers, what matters at Philly.com isn’t just clicks, but engagement. How long are visitors spending at the site? How often do they return? read more »

10/6/2010 | Badgeville Aims to Define the Future of Web Loyalty
If you want a solid audience for your site, web engagement is no-brainer. However, many site owners are scratching their heads over how exactly to promote it. Enter Badgeville... read more »

9/30/2010 | Browse the Web, earn points and prizes
Badgeville, which was a finalist in a contest for innovative startup companies at the TechCrunch Disrupt event this week, aims to work with media companies to develop loyal website users... read more »

9/29/2010 | Scoring Points with Everyday Browsing
It's a twist on the "check in" model pioneered by Foursquare, a mobile social network that offers virtual badges and other signs of status to people who regularly patronize physical-world locations... read more »

9/29/2011 | Our 5 Favorite Startups at TechCrunch Disrupt
Badgeville wants to bring the badge concept popularized by Foursquare and other location-based startups to any online publisher... read more »

1/19/2010 | Badgeville: Bringing Fun & Games to TNW
While Badgeville is fun for users of a website to take part in, it aims to solve a serious business problem for publishers... read more »

9/27/2010 | Badgeville Wants to Layer Social Gaming Across The Entire Web
Badgeville is able to track user activity such as reading pages, clicking the various share buttons, and commenting. This type of information is extremely useful to publishers.. read more »

9/27/2010 | Badgeville brings loyalty badges to any Web publisher
Google's Don Dodge, one of the judges at the TechCrunch Disrupt Startup Battlfield where Badgeville launched, said he loves the idea... "It's got all the buzzwords..." read more »

7/10/2010 | The Rise of "Game Mechanics in a Box"
Thankfully it looks like some people are... offering top-quality, accessible, "game mechanic in a box" services... Badgeville is taking on the badges-as-a-service component.”. read more »