About Us
Badgeville is the world's first Behavior Platform. Top content, commerce and enterprise brands rely on Badgeville's Dynamic Game Engine and suite of gamification, reputation and social networking products to supercharge their user experiences. With deep experience in social gaming, social media, analytics, software-as-a-service, and loyalty, the Badgeville team provide a flexible, scalable and lightweight behavior management program.
Badgeville, the world's first Behavior Platform, makes it easy for content, commerce and enterprise businesses to measure, surface and influence any high-value user behavior.

Deloitte Digital, PayPal and eBay’s X.Commerce, CA Technologies, Samsung, and Rogers Communications are among the dozens of Fortune 1000 companies who have signed on to use Badgeville’s Behavior Platform. We also work with numerous smaller and mid-sized companies where behavior management is core to the success of the company. The Badgeville Platform powers gamification and reputation programs across retail, health & fitness, education, media & entertainment, communities, and online services.

As social networks capture more and more of the time spent online and, with that time, ownership of a brand's audience data, smart marketers rely on Badgeville's social engagement suite to regain control of their audience, keeping traffic on site by providing engaging, social experiences, and delivering significant increases in key user-driven business objectives.

Our behavior management product suite includes the leading smart gamification software-as-a-service platform -- The Dynamic Game Engine, Widget Studio and API -- and Social Fabric -- the only SaaS technology that easily turns any website into living, dynamic social network.

At Badgeville's core is The Behavior Graph, a mapping of key user activity data on any web or mobile experience. Unlike basic social network activity tracking technologies, Badgeville provides significant control and ownership of data, as well as complete flexibility in how that data is surfaced to users and customers. Instead of sending your audience to the social networks so you can buy that audience back via advertising, Badgeville helps you wisely invest in delivering high-quality traffic to your brand-owned properties, and increasing user-driven business objectives such as user-generated content, time on site, referrals, and conversions.

Launched at TechCrunch Disrupt in September 2010, Badgeville has quickly become the leader in behavior insight, smart gamification and loyalty, with over 35 employees from the top social gaming, social media, enterprise, and B2C loyalty businesses. Our team comes from Zynga, Playdom, American Express, Electronic Arts, Lithium, Outspark, WebEx, Amazon, and Salesforce.com, which translates to our customers through groundbreaking products and best-in-class services to build engagement programs that move the needles that matter for your business.

Our industry-leading customers span across Retail, Media, Health & Fitness, Education, Services, and The Enterprise. While each customer has unique business needs, our clients all share in a passion for data, loyalty, and building rewarding, social experiences that translate to real business results. Read more about Badgeville's customers here.

Badgeville is funded by Norwest Venture Partners, El Dorado Ventures, Trinity Ventures and the Webb Investment Network. Based in Menlo Park, Calif. and with offices in New York and Europe, Badgeville's more than 100 customers include Bluefly.com, Universal Music, The Active Network, NBC, Dell, and Deloitte Digital. Contact us for more information.